23rd MANAGEMENT, ENTERPRISE and BENCHMARKING CONFERENCE - 4 April, 2025 Budapest, Hungary
23ND INTERNATIONAL CONFERENCE ON
MANAGEMENT, ENTERPRISE AND BENCHMARKING
„Paradigm Shift, Rift or Drift?”
Program - Friday, 4 April 2025
Address: Óbuda University - Keleti Károly Faculty of Business and Management, 1084 Budapest, Tavaszmező Street 15-17.
08:00 - 09:00Registration
09:00 - 09:30Opening Ceremony: András Keszthelyi (Óbuda University) Conference ChairTA.122
Welcome speech: László Gulácsi, vice-rector (Obuda University); Mónika Garai-Fodor, dean (KGK, Obuda University)
Student Excellence Award Ceremony: László Gulácsi, vice-rector (Obuda University)
09:30 - 11:30Plenary
Session chair: András Keszthelyi
Co-chair: Antal Szabó
TA.122
 Richárd Bodrogi (Tempus) — TBA
 Antal Szabó (ERENET) — The impact of the Russian-Ukrainian war on SMEs
 Ádám Csapó (Corvinus University of Budapest) — Redefining ‘Virtual’: How Physical and Digital Augmentations Are Transforming Human Capabilities
 Anđelka Stojanović (University of Belgrade) — The position of European countries regarding opportunities for Industrial Symbiosis: A comparative analysis employing multi-criteria decision-making tools
11:30 - 11:45Coffee BreakTA.124
11:45 - 13:30Friday morning I
Session chair: Laszlo Ling
Co-chair: Zsuzsanna Deák
TA.122
 Laszlo Ling (LingTraining® Switzerland) — Stress Relief Exercises
 Zoltán Bodrog (Obuda University) - Csilla Mile (Obuda University) — “Vanishing” pax Americana as the current rational choice for the United States
 Matilda Kapaj (University of New York Tirana) — Readiness Factors for Lean Implementation - A Systematic Literature Review
 Nevila Çinaj (University Of Aleksander Moisiu) - Ermira Qosja (University Of Aleksander Moisiu) — Developing a Model for an Integrated Tourism Product: A Critical Analysis of Approaches and Territorial Perspectives
 Zsuzsanna Deák (Obuda University) — The effect of inflation on sustainable spending patterns
 László Borbás (Óbuda University) — The future of the European competitiveness in the light of the Hungarian interests
11:45 - 13:30Friday morning II
Session chair: József Fogarasi
Co-chair: Mirjam Dibra
TA.321
 Zhenyu Jiang (Eotvos Lorand University) - Yue Wu (Obuda University) — Adaption to Sanctions: How Private Corporations Adapt to Economic Restrictions through Innovation and Strategy
 Tamás Zoltán Zakota (Obuda University) - József Fogarasi (Obuda University) — Valuation Methodologies of Ecosystem Services in Urban Areas with special focus on urban trees - a Review of Scientific Literature
 Albert Molnár (Obuda University) — Long-term deviations from output trends: a VAR approach
 Yiran Li (Obuda University) - Yue Wu (Obuda University) — The Impact of AI-Driven Demand Forecasting Technologies on Enterprises
 Ermira Qosja (University Of Aleksander Moisiu) - Mirjam Dibra (Shkodra University) — Tourism actors\' perceptions of responsible tourism practices: Analysis based on a literature review
11:45 - 13:30Online I
Session chair: Krisztián Bálint
Co-chair: Iwona Pawlas
TEAMS
 Chao Wang (University of Pis) - Yue Wu (Obuda University ) — AI vs. Human Hosts: A Comparative Study on Fatigue Resistance and Audience Retention in Live-streaming E-commerce
 Yi Liu (Pécs University ) - Yue Wu (Obuda University) — The Role of Corporate Social Responsibility in Achieving Economic and Social Sustainability
 Iwona Pawlas (University of Economics in Katowice) — Globalization of European Union countries in the context of global turbulence and geopolitical shift in the 2020s
 Fatos Turkaj & Ermira Qosja (“Aleksander Mosiu” University of Durres) — Literature Review on Access to Finance and Support Networks in the Development of Women’s Entrepreneurship in Kosovo
 Krisztián Bálint (Obuda University) — Blockchain-Based Transportation IT Solutions in Supply Management
 Krisztián Bálint (Obuda University) — Increasing Financial Literacy Among University Students in Terms of Teaching Bitcoin and Cryptocurrencies
 Babir Guliyev (Budapest University of Technology and Economics ) — Blockchain vs. Centralized Ledgers in CBDCs: A comparative analysis of efficiency, scalability, and security.
 Anila Boshnjaku (Agricultural University of Tirana) — Strengthening the Position of Albanian Farmers in the Dairy Value Chain in Light of the EU Common Agricultural Policy (CAP)
13:30 - 14:00LunchTA.122
14:00 - 15:45Friday afternoon I
Session chair: Lourdes Ruiz Salvador
Co-chair: Maria Lourdes Ordonez Olivo
TA.122
 Lourdes Ruiz Salvador (Obuda University) - Maria Lourdes Ordonez Olivo (Hungarian university of agriculture and life science) — Cybersecurity policy for a sustainable circular bioeconomy: An overview
 Erick Alexander Noboa Castro (Obuda University) — Harvesting Intelligence: A Conceptual AI Framework for Precision Irrigation
 Fernanda Pantoja (University of Szeged) - Sándor Beszédes (University of Szeged) - Zsuzsanna László (University of Szeged) - Esmeralda Kadena (Obuda University) — Application of the circular economy with agricultural waste. Case study: banana leaves and poplar chop
 Richárd Veres (Obuda University) — The third missions of higher education institutes and their possible impacts
 Richard Szabó (Obuda University) — Asian Economy Development in 3th Yearthousend
14:00 - 15:45Friday afternoon II
Session chair: Gábor Gyarmati
Co-chair: Anđelka Stojanović
TA.321
 Du Yuwei (Obuda University) — Unlocking Food Security: The Power of Labeling in Consumer Trust and Safety
 Nikolett Huszak (Obuda University) — Coaching Generation Z in higher education for enhanced self-awareness and conscious choices
 Gábor Gyarmati (Obuda University) — The problems of health care financing and the financing of family medicine
 Gábor Gyarmati (Obuda University) — The evolution of Hungarian exports and imports in the 21st century
 Sanela Arsić (University of Belgrade) - Anđelka Stojanović (University of Belgrade) - Isidora Milošević (University of Belgrade) — Tracing the development of platform economy research: key trends and insights
14:00 - 15:45Online II
Session chair: Grisilda Miftari
Co-chair: Erjola Barbullushi
TEAMS
 Grisilda Miftari (University of Seville) - Luis Migues López-Bonilla (University of Seville) - Jesús Manuel López-Bonilla (University fo Seville) — Resilience through Business Model Innovation: Navigating uncertainty in E-Commerce.
 Zsófia Langerné Varga (University of Sopron) — From Desire to Loyalty: Building Destination Loyalty through the Example of Sárvár
 Erjola Barbullushi (University of Shkodra) - Albana Kastrati (University of Shkodra) — Exploring the Influence of ESG Factors on Fixed Gross Capital Formation in the Western Balkans
 Lulejete Prekazi (Heimerer College) - Florim Gallopeni (International Business College Mitrovica) - Shegë Bahtiri (Heimerer College) - Blerta Kryeziu (Heimerer College) - Blertë Hyseni (Heimerer College) - Besarta Taganoviq (Heimerer College) - Vjosa Hajrullahu (Heimerer College) — The impact of coping skills in post-traumatic growth of healthcare providers: When mental health is deteriorating due to Covid-19 pandemic
 Maria Vasilska (University of National and World Economy, Sofia, Bulgaria) — Social Initiatives in Support of the State: A Mechanism for Enhancing Societal Resilience and Development
 Irsida Kopliku (University of Shkodra) - Ermira Kalej (University of Shkodra) - Nevila Kiri (University of Shkodra) — Country Level Factors Influencing Environmental, Social, and Governance (ESG) Risk in the Energy Services Industry – An Empirical Study
 Adrian Corpadean (Babes-Bolyai University) - Ana Pantea (Babes-Bolyai University) — The EU’s energy and cultural diplomacy towards Moldova: the main strategies
 Sivén Suvi (Laurea UAS) - Jukka Sirkiä (LAB UAS) — From compliance to strategy: how companies turn sustainability into action
15:45 - 16:00Coffee BreakTA.124
16:00 - 17:45Friday afternoon III
Session chair: Kornélia Lazányi
Co-chair: Gerda Bak
TA.122
 Kornélia Lazányi (Obuda University) — Enhancing Student Participation in International Mobility – Exploring Opportunities for Improved Engagement
 Kornélia Sára Szatmáry (Obuda University) — Artificial intelligence-based dataset generation to support control theory modeling
 Rozalia Szatmary (Obuda Univerity) — Conceptual design of a web-based fertility probability evaluation system for female infertility
 Dániel Frankl (Obuda University) — Physiological and Neurological Factors in Virtual Reality: A Survey-Based Analysis
 Azar Mamiyev (Obuda University) — Rethinking Cybersecurity: How Serverless Architecture Redefines Risk Management
 Gerda Bak (Obuda University) - Regina Reicher (Budapest University of Economics and Business) — The cloud as seen by SMEs
16:00 - 17:45Online III
Session chair: Milena Gajić
Co-chair: Ádám Béla Horváth
TEAMS
 Klaudia Csercsa (Obuda University) — Generation Z security awareness among university students
 Milena Gajić (University of Belgrade) - Sanela Arsić (University of Belgrade) — Applying the COPRAS method for metaheuristic algorithm selection: The case of the economic dispatch problem
 Andrea Tick (Obuda University) - Shuyu Zheng (Obuda University) — Case Studies of Cybersecurity Implementation in Leading Digital Payment Platforms
 Eleonóra Budai (University of Pécs) - Ádám Béla Horváth (Obuda University) — The Impact of ICT Infrastructure on Hungarian SMEs: A Financial Perspective
 Eleonóra Budai (University of Pécs) - Ádám Béla Horváth (Obuda University) — The Impact of ICT Infrastructure on Revenue Growth in Hungarian SMEs
 Eric Agyare (Obuda University) — The Realitiy of Art Misconceptions in Ghana.
 Eric Agyare (Obuda University) — Understanding the Second-hand Clothing Market and its impact on Ghana.
 Taru Maamies (Laurea University of Applied Sciences) - Terhi Saarijärvi (LAB University of Applied Sciences) — Responsible recruitment practices enhancing social responsibility in SMEs
16:00 - 17:45Magyar nyelvű előadások
Session chair: Szilárd Horváth
Co-chair: Richard Szabó
TA.321
 Ildikó Petőné Csuka (Obuda University) - Zsuzsanna Kaposvári (Obuda University) — Munkahelyi motivációs folyamatmodellek újragondolása a 21. században
 Krisztián Bálint (Obuda University) — Blokklánc-technológia alkalmazásának lehetősége az egyetemi oktatásban
 Szilárd Horváth (Obuda University) — AI a hallgatói életben: Két szak hallgatóinak összehasonlító elemzése az Óbudai Egyetemen
 Richard Szabó (Obuda University) - Köböl Zsolt Lászlóné (ELTE University) — A művészet hatása a fogyatékkal élők biztonságára
 Péter Szikora (Obuda University) — Önvezető autók támogatásának kérdései
16:00 - 17:45E-Poster Session
Session chair: Pál Fehér-Polgár
Co-chair: Péter Szikora
TEAMS
 Dorina Olldashi (European University of Tirana) — Informatics and Its Impact on Financial Inclusion
 Pál Fehér-Polgár (Obuda University) — Recent incidents in Smart Phone security and concerns for BYOD
 Wenlong Liang (Budapest University of Technology and Economics) - Yue Wu (Obuda University ) — Speech Identification for Remote Assessments: Age and Gender Recognition in Distance Learning
 Ferenc Katona (Obuda University) — Trends in the use of marketing controlling among small and medium-sized enterprises
 Andrea Tick (Obuda University) - Wang Lin (Obuda University) — Transforming Learning: Digital Platforms and Their Effect on Student Engagement and Learning Outcomes
 Csilla Ilona Mizser (Obuda University) — The role of security - effects of cognitive-based and emotional trust
 Ágnes Bogáth (Obuda University) — Leading with mindfulness: how practice shapes values and decision-making
 Zoltán Nyikes (Obuda University) — IT Vulnerabilities and Cyber Security Strategies in Industrial Networking and Robotics Systems
 Tímea Lázár-Fülep (Obuda University) — Soft Skill Management in Academic Environment in the Service of Enhancing Well-being
 Péter Szikora (Obuda University) — Questions regarding the support of autonomous vehicles
 Dehua Xia (Corvinus University of Budapest) - Yike Wang (Corvinus University of Budapest) - Xiaoru Lin (Corvinus university of Budapest) - Xu Cao (Hungarian University of Agriculture and Life Sciences) - Yue Wu (Obuda University) — Board Gender Diversity and ESG disclosure in V4 countries
 Dong Thi Thanh Nhan (Corvinus University of Budapest) - Dehua Xia (Corvinus University of Budapest) - Yue Wu (Obuda University) — Exploring the relationship between fintech by Google search and bank stability: Evidence from Vietnam
18:00 - BanquetStex
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