OE Logo

International Conference on
Management, Enterprise and Benchmarking

24th MEB Conference - Budapest, 24.04.2026

Green but trusted? Perceptions of Generation Z and Millennials toward sustainability claims in an emerging market: Evidence from Albania | MEB Conference

Green but trusted? Perceptions of Generation Z and Millennials toward sustainability claims in an emerging market: Evidence from Albania

Abstract

No abstract available for this paper.
Download Full Paper (PDF)

This is an Open Access article distributed under the terms of the conference license.