Mobile app - Can sports clubs now use it effectively? Case study of Falco-Vulcano Energia KC
Abstract
A clear trend today is that screen time is increasing as smartphones continue to proliferate. Sportscubes are, therefore, also a worthwhile presence in phone apps. Why? The trend also shows that although screen time is increasing, time spent on social media is stagnating. Moreover, mobile apps are a direct way for companies, including sports companies, to reach consumers and fans. Another positive aspect of the app is that, as long as the social media platforms are in the hands of others (Facebook, Instagram, TikTok), the mobile app is fully owned by the developing sports club. We already see many examples of clubs abroad using this tool. Is there a case for it in Hungary? We looked for the answer to this question at the Szombathely basketball team. We looked at the mobile app of the Falco-Vulcano Energia KC team, its access, and possibilities.
Keywords:
marketing, sports marketing, mobile applications, digital engagement
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This is an Open Access article distributed under the terms of the conference license.