24th MEB Conference - Budapest, 24.04.2026

The study provides a systematic literature review on the topic of innovation success based on the Hungarian academic literature. In the course of the research, 142 review papers were identified from publications collected from six academic databases, of which 35 primary papers were analysed in detail. Balachandra and Friar's four-factor framework of innovation (market, technological, environmental and organisational factors) provided the background for the systematisation of the results. The results show that the Hungarian review literature focuses primarily on market and organisational factors, while environmental and technological aspects are less prominent. The research highlights the relative underrepresentation of Hungarian review articles compared to international literature, and also the methodological shortcomings of Google Scholar and the potential for further use of the articles collected from it.