The Effect of Inflation on Sustainable Spending Patterns: Evidence from Hungary
Abstract
This study examines how inflation influences sustainable consumption behavior in Hungary. Using macroeconomic data and survey insights, it explores the dual impact of inflation—its ability to hinder eco-friendly purchases, while fostering resourcefulness and minimalism. Findings indicate that although cost concerns reduce support for sustainable brands, behavioral adaptations such as reduced consumption and local sourcing align with sustainability goals.
Keywords:
Inflation, Sustainable Consumption, Consumer Behavior, Hungary, Economic Impact
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This is an Open Access article distributed under the terms of the conference license.