24th MEB Conference - Budapest, 24.04.2026

This study represents an attempt to analyze the scientific approaches used in tourism sciences concerning the integrated tourism product. Both international and domestic scientific studies on the concept of the integrated tourism product to date demonstrate a gap in research. Current works focus primarily on discussions about the evolution of the terminology of the tourism product and its structure, which are addressed similarly by various disciplines and in the theoretical framework. This raises the question of whether the integrated tourism product is a pure expression of the diversification of mixed forms of tourism or represents the development of the tourism product of the territory as a comprehensive offer. For this reason, the objective of this paper is to continue with the analysis and proposal of an integrated tourism product model that combines the diversification of forms of tourist mobility with a territorial approach, aiming at sustainable development and increased destination attractiveness. The methodology used in this paper involves critical literature analysis, logical operations, and heuristics. The outcome of the study is the creation of a structured model for an integrated tourism product. Although the work is theoretical in nature, the issues discussed are of a practical nature.